Why Book Events Still Matter for Book Exposure

The Chinese market is one of the largest and fastest-growing in the world. With over 2 billion people, education is a high priority for the government. Every Chinese child is required to learn English when they enter school, which puts English language content in high demand. Over 30,000 people attend the Beijing Book Fair each year. Attendees are publishers, distributors, literary agents, consumers, digital media companies, film and production companies, and bookstores.

Beijing, China

Reg. Deadline: May 9, 2025 

Frankfurt, Germany

Reg. Deadline: Sep 15, 2025 

Don't miss the world's #1 library event of the year! ALA is the oldest and largest library association in the world and holds its annual conference and exhibition in June each year. As the world's biggest library event and a $5 billion industry with over 120,000 libraries, the conference brings together 25,000 librarians, library staff, educators, authors, publishers, friends of libraries, trustees, special guests, and exhibitors.

Philadelphia, PA

Reg. Deadline: May 16, 2025 

Founded in 1890, NYLA is one of the oldest and most active library associations in the U.S. The annual conference will bring thousands of librarians from across New York State to share ideas, look for new books, and innovate services for their library. The CBE booth will be one of the largest exhibitors at the show in prime booth space and will attract most everyone entering the exhibit hall.

Saratoga Springs, NY

Reg. Deadline: Oct 3, 2025 

St. Louis, MO

Reg. Deadline: Sep 15, 2025 

Sharjah, UAE

Reg. Deadline: Sep 26, 2025 

Denver, CO

Reg. Deadline: Oct 15, 2025  

Guadalajara, Mexico

Reg. Deadline: Oct 13, 2025 

Even in the digital age, live book events remain among the most potent ways to connect with readers and boost sales. Here’s why:

Real-Time Engagement – Meeting readers in person (or virtually) builds genuine connections that social media alone can’t replicate.
Stronger Brand Recognition – Live events make you more than just an author—they position you as an expert and storyteller.
Immediate Sales Boost – Readers are more likely to buy your book on the spot at events and signings.
Content for Marketing – Photos, videos, and testimonials from book events create valuable content for social media.
Networking & Opportunities – You never know who will show up—publishers, media, or influencers who can amplify your reach.

At Viral Book Nation, we promote events and create experiences that make your book go viral! 

Here’s what makes us different:

Multi-Platform Promotion – We promote your event across social media, email campaigns, and targeted ads, ensuring maximum visibility.
Targeted Audience Engagement – We don’t just spread the word—we reach the right readers who will show up and buy.
Seamless Event Planning Support – From event setup to media outreach, we help make your book signing, launch, or virtual event successful.
Viral-Worthy Content Strategy – We turn your book event into shareable moments, helping your book trend online.
Press & Influencer Connections – We help get the attention of bloggers, podcasters, and book reviewers to amplify your event’s reach.

A book event is still one of the best ways to create buzz and drive sales—and with Viral Book Nation, we make sure your event isn’t just another signing but a moment that puts your book in the spotlight.